LinkedIn Is the Key to Your Next Job

If you’re in transition and looking for a job or you contemplate changing jobs, there’s nothing more powerful than learning how to be efficient at using the power of LinkedIn. Being listed on LinkedIn is a must. A study by Microsoft revealed that 70 percent of employers have rejected job candidates because of information they found on those candidates online. Yet the same study suggests that 85 percent of employers say a positive online reputation influences their decision. Those are pretty convincing numbers.

Here are some facts:

• Recruiters and employers prefer dealing with applicants they can check out and trust.
• People spend more time on social media than on e-mail. LinkedIn is in the social media for business.
• The Internet can make or break your image.

The power of LinkedIn lies in the fact that you can connect with people who influence decision making regarding whom to hire. In turn, you, too, can research the company you’re targeting, the hiring manager there, and also the culture of the company. Sixty percent of the hiring decision is based on the candidate’s fit into the company’s culture.

By joining professional and alumni groups on LinkedIn, you can participate in online discussions as well as answer questions, thus becoming prominent—and even, possibly, viewed as an expert. Companies love hiring experts! Additionally, recruiters scour professional groups in search of experts. You should join active groups to become visible online.

When you’re in transition, it’s important to know the right people but also important that they know you and that they get reminded of what you’re looking for. Therefore, it’s advisable to invite people to connect with you on LinkedIn. When you send an invitation, personalize your message; don’t just use the default LinkedIn invitation. Address the person by name, include a reminder about the commonality between you or mention how you came across the person’s name, state your intent, and then ask whether the person would be willing to connect with you.

When looking for opportunities, go to the home page, and on the upper right-hand corner, click on the Advanced option. Then type in a keyword and customize the screen to your circumstances. From that list, select and invite the people you want to connect with.

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Finding a Job Is a Nonsport Competition

In principle, getting hired is a simple two-step process: creating an attractive enough resume to be invited for a job interview and then acing it. In practice, getting hired is significantly more difficult because many people are competing for the same single job opening.

Relative to the vast number of available résumés, only a minuscule fraction of them are good enough to compel the reader to further explore the individual’s candidacy. And then, once in the race, the candidate faces another competition by needing to outshine the others who interview for the same job. There are two filters to penetrate, and this is where the challenge comes in.

Very few people can write their own résumé at a level that is convincing enough to propel it to the second step, which is the job interview. The solution here is to identify an excellent professional résumé writer. Writing a results-producing résumé is not a hobby; it’s a profession that requires training, experience, various certifications, and, most important, a knack or aptitude for it. Not all certified résumé writers are good at it despite the fact that they practice. Such it is in all professions of course. So it’s up to you to find one who has a good reputation. Ask for the opinions of friends and other associates who’ve used them, and check them out on LinkedIn. Good résumé writers are busy and not cheap. You can expect to pay from $200 to $800 depending on the complexity, but most charge $400 to $500.

And then comes the crucial step: impressing the interviewer enough not only to cause him to want to hire you but also to want to sell you to his boss, his human resources contact person, and your future peers. To achieve the “sale,” you have to have not only the right set of accomplishments but also the right communication skills, personal presence, aura, and personality. Learning how to convey those right elements and to keep practicing them may land you the job.

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Why Employers Look for Fit

Your first goal when looking for a job is to get an interview. You offer your candidacy by submitting your résumé. The challenge is that you’re in competition with a large number of very qualified applicants. If you’re lucky, your résumé gets you an interview. The decision to invite you for this coveted meeting was based on the appearance of your résumé, its overall content, the skills it reflects you possess, and, mainly, the accomplishments you highlighted via a format of bulleted lists. But now the second competition starts. It consists in you versus the other candidates vying for the same job.

Look at the situation from the hiring manager’s vantage point: the manager needs to make a selection. Say there are five very qualified and handpicked applicants with great skills and with lists of appropriate accomplishments. So, what’s going to be the differentiator? The answer is the fit. The hiring manager who is the ultimate decision maker has a series of pertinent questions and is answering them subjectively. Some of those questions might be:

• What do we have in common?
  -- It is known that people like to hire others like themselves.
• Are we sharing the same values?
  -- For example, what’s your attitude toward customer service? Are you innovative when solving problems? Is cost cutting an important goal of yours?
• What is your work style?
  -- For example, are you in the habit of working long hours? Do you keep an open-door policy? Are you working well as part of a team? Are you competitive?
• What image did you leave behind after the interview?
  -- Did you carry yourself well during the interview? Were you dressed properly? Did you bathe yourself in perfume? What was your accent like? your speech pattern? your tone of voice? your speech volume? What about your walking pace? your posture? your air of confidence--or lack thereof?
• What kind of personality do you have?
  -- Are you confident? Would you fit in well with company team members? Would you get along?
• Can we afford you?
  -- Are your salary expectations aligned with the company’s budget for this position? Are you flexible about compensation? Can we make a deal that both parties will feel good about?

As you can see, the fit component of the hiring decision-making process is not only complex and driven by the psychological makeup of the hiring manager but also biased and subjective.

Good luck in your maneuvering through this maze. The best advice for winning the hiring manager over is to get input from a professional counselor who can offer you unbiased information based on factual knowledge and years of experience.

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