I am a practicing career coach and have noticed that in most cases, I guide my clients through 10 certain deeply held beliefs of mine that have evolved over my years of practice. I decided to call the concepts the Landing Expert Principles—naming them after my Web site, www.landingexpert.com
- Job seekers should have their résumés written by a recommended, professional résumé writer known to produce excellent résumés. In today’s economy, just plain “very good” résumés don’t make the cut.
- Based on the theories of Albert Mehrabian, professor emeritus of psychology at UCLA, an interviewer judges a candidate 55% on visual appearance, 38% on voice, and 7% on words.
- The interview is a competition. The winner is the one who outshines other candidates, who knows the rules of the game, and who knows how to deploy all the tools.
- The hiring decision is made during the interview, based on the impression the candidate leaves behind, which in turn is based primarily on the interviewer’s gut feelings. Unfortunately, such decision making is certainly not pure science.
- The interviewer knows the candidate is there to sell himself, but the interviewer is not ready to buy everything the candidate wants to sell—except when two conditions occur:
- The candidate recites facts and gives evidence about career background and ability to do the job.
- The candidate uses adjectives or other kinds of self-descriptions in sentences that are in the third person—that is, the otherwise self-descriptions were said by others.
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