Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your LinkedIn profile is open to literally the entire world around the clock. Moreover, as I understand it, LinkedIn is now considered the choice tool by recruiters and human resources professionals because it is so user-friendly and searchable.
If you think like I do, then you may want to revisit your LinkedIn profile and make a few easy improvements. For example, upload a professionally produced photo to enhance your image. Make sure the tagline contains a good description of what you do. The Twitter feature should be used frequently and appropriately. The summary section should be your marketing piece. Your current and past positions should be clear. Don’t say too much; rather, make them intriguing. Include a few but strong accomplishments in your bulleted items. Keywords pertinent to your profession should be listed as well. Listing your specialties offers additional, specific information that enhances your chances to distinguish yourself.
LinkedIn lets you upload various applications. Take advantage of that. Recruiters like to see that you have several recommendations. After all, they have to sell you to their clients. Recommendations serve as strong support for your candidacy because they come from others. Everything else you say in your LinkedIn profile comes from you, and in this case you’re a salesperson selling a product, which is yourself. If you have a Web site or blog posts, list them. Belonging to several professional groups also enhances your image. Similarly, if you’ve received honors and awards, they should be listed. You also should include some interests because you’ll be selected not only for your qualifications but also for your fit factor.
And finally, review your personal settings. There may be great qualifications listed on your Linkedin profile, but if you limit those you allow to view the profile, who do you think is losing out?
Alex Freund is the founder of Landing Expert–Career Coaching. His Web site includes a current and comprehensive list of job search networking groups in New Jersey, Pennsylvania, Connecticut, and the city of New York, and the site is visited by thousands of people every month. Landing Expert is a premier career-coaching service with the objective of preparing job seekers for interviews. Alex’s clients are gaining knowledge, receiving marketing material, and acquiring the know-how to beat the competition.
Alex can be reached at:
609-333-8866
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